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Search engine optimization can be a bit of a Rabbits Warren if you don't know what your doing. Working across a wide range of industries & alongside very talented people along the way, We have all the necessary tips and tricks to help reach your website goals.
At the end of the day it's all about traffic, and in a lot of cases reaching your target market and directing them to your website.
Web traffic generally comes from two sources:
a) An online search through a search engine such as google or yahoo
b) The web address being visible elsewhere whether it's listed in a magazine, mentioned on the radio about or listed on another website.
The formulas below (which every website owner should learn) outline how to get web traffic from these sources:
Lots of traffic from search engine searches =
(
(
A well structured seo friendly website
+
Well written website copy that is related to the most searched keywords relevant to your website
)
x
The number of other relevant well ranked websites that link back to you
x
The number of relevant websites that link back to them.
)
Think of it like an online popularity contest. A website with 1 backlink that links to you gives you 1 vote. A popular website that has 1000 other websites linking back to them that then links back to you is worth 5 votes.
Lots of non search engine traffic =
(
High visibility of your domain name somewhere that's seen by a lot of people
x
The number of places it's visible at
x
The number of people that visit that place
x
The number of other relevant well ranked websites that link back to you
x
The number of relevant websites that link back to them.
)
Lots of your target market traffic =
(
(
Having your website address visible to your potential target market
x
The number of places it's visible at
)
+
(
Optimizing your webpages for specific keywords your target market is searching for
x
The number of other relevant websites that link back to your website
x
The number of other people that link back to their websites
)
)
If you'd like to find out more about Search Engine Optimisation for your website you can contact us here.
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